The corporate empire that today is General Motors began in the first decade of the twentieth century, when carriage entrepreneur William C. “Billy” Durant invested in the Buick automobile.
Though Durant had only an inkling of what it might lead to, he entered the automobile business because he had a gambler’s hunch that the automobile was “the coming thing. Even when he added Oldsmobile and Cadillac to his growing enterprise, Durant could not have envisioned the extent to which his budding empire would grow.
General Motors would become the largest and most profitable industrial empire the world has ever known, with 35 subsidiaries in 26 foreign countries, posting sales of $127 billion in 1989. This is the full story.
First Edition Hardback in near new condition.